Should Your Business Use Pinterest?
Second in the series of “Should Your Business Use…” If you missed last week, catch up on my recommendations about Tumblr! Pinterest is a virtual world of visual stimulation where users can upload and...
View ArticleShould Your Business Use Google+?
With all the buzz about the Google+ redesign, I’m sure you’ve heard that it’s more important than ever for businesses to use this tool. From grouping users in circles to having a Hangout, there’s a...
View ArticlePenguins, Artificial Intelligence and King Content
If you follow Information Technology news, you’ll hardly miss the numerous articles about Google exploring and developing artificial intelligence. This research includes ‘neural networks‘, ‘deep...
View ArticleShould Your Business Use Facebook Hashtags?
The internet is a-twitter (get it?) with talk about Facebook #hashtags. I personally plant myself firmly in the “Hashtags are for Twitter” camp; however, there are great benefits for businesses using...
View ArticleSocial Media Needs to be Social
Sometimes, it’s easy to forget that social media is, in fact, social. Every time that certain car commercial comes on (you know, with the rep reading tweets and their hashtags), someone in the room...
View ArticleSEO Workshop in Buffalo NY
Do you live in Western New York (or nearby)? Are you interested in learning about Search Engine Optimization? Do you have specific questions about how things work when it comes to optimizing your...
View ArticleThree Things For Social Success
The new year is a great time to review your social advertising strategies. As a companion to “7 Things To Remember When Posting For Your Business,” I created a list of the top three things I believe...
View ArticleSocial Media Etiquette for Everyone
This is a brief post about some things that you really shouldn’t do on Social Media. It applies to companies as well as individuals. What NOT to do on Facebook: One of the things that bothers me the...
View ArticleTransforming content from good to great
There’s a big difference between good content and great content. You know great content when you see it; you’re immediately interested in consuming it and are inspired to share it. However, creating...
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